Point of Purchase (POP) & Point of Sale (POS)

RPI has developed a streamlined process for executing Retailer POP/POS that is quickly becoming the industry standard for efficiency and effectiveness.

  • Visual Impact: Our knowledge of Production Art techniques, printable substrates, and “what works at retail” gives us the expertise to find the right balance between great ideas and great execution.
  • Production Capabilities: RPI has a wide array of digital and offset print capabilities, as well as large and small format printing, die cutting and shipping solutions.
  • Focus on Execution: RPI understands that a great POS program is not complete until it is implemented in the store and seen by consumers. That is why we have dedicated kit-packing, shipping and customer service departments who work tirelessly to insure POS programs are shipped accurately, on time, and easy to execute at retail.

Our dedicated Project Managers help create branded point of sale materials.

RPI in-house services:

  • Production House Model
  • PrePress Process
  • Production Art
  • Graphic Adaptations
  • Artwork Management
  • Custom Designs and Innovations
  • RPI Project Managers assist with:

  • Fostering innovation and creativity with traffic stopping design & graphics
  • Helping to Strengthen your Brand equity
  • Implementing efficient workflows
  • Facilitating speed to market of creative executions
  • Conceptual, Renderings, Repurposing, & Structural Design
  • Printing Services Production Management

    Conceptual

    Conceptual Design Prototyping

    Renderings

    Display prototype Renderings

    Repurposing

    Graphic Repurposing

    Structural

    Structural 3D beverage floor display
    Countertop 3D store display

    3-Dimensional Displays

    RPI Services:

  • Production Art – Implement and re-purpose existing Brand assets
  • Structural Design – Develop new ways to visually communicate Brand
  • Imaging, retouching, and copy changes on the fly
  • Substrate Innovation and testing
  • Full range of Production services
  • Kit-Packing/Fulfillment
  • Shipping
  • Point Of Purchase & Point Of Sale Execution: Process & Equipment

    Data Management. RPI uses real time file transfer and proofing processes. Digital assets are accessed and processed computer-to-plate (CTP) electronically. All creative or text changes are sent via .pdf for proofing and approvals.

    Compressed production timeline. RPI in house services allow for complete program management from “Data to Dock”.

    • Creative Services (Structural & Creative design, plus pre-press)
    • Print Production
    • Bindery
    • Kit-Packing
    • Shipping
    3D POP Display

    3D POP Displays

    Examples of RPI POP/POS Displays

    Magnetic point of purchase display

    Magnet Displays

    Counter top point of purchase display box

    Product Dispenser

    Printed product inserts

    Packaging Inserts

    Powerade 3-dimensional counter display

    3 Dimensional Standee

    point of purchase case header

    Case Header

    3-sided point of purchase spinner display

    3 Sided Spinner with Base

    Gift card display stand

    Gift Card Displays

    Point of purchase marketing is where the consumer, the money, and the product all come together.