In honor of Small Business Month, we’re celebrating the essential role small businesses play in B2B print services in the commercial printing industry—an industry shaped by innovation, craftsmanship, and adaptability. For the last five decades, small business commercial printer companies have been the backbone of print production in the U.S., evolving alongside the needs of print buyers and category managers across sectors. This article offers a data-driven look at the history of small printing businesses, their supporting industries like paper and ink suppliers, and the ways companies like RPI Graphic Data Solutions have grown by investing in sustainability, technology, and customer-centric solutions.
The Rise and Evolution of Small Printing Businesses
In the late 1960s and early 1970s, the commercial printing landscape was characterized by a multitude of small, family-owned commercial printer companies. These establishments primarily utilized offset lithography and letterpress techniques to cater to local businesses and communities. The advent of desktop publishing in the 1980s democratized design and layout processes, enabling small printers to offer more sophisticated services without substantial capital investment.
The 1990s and early 2000s marked a significant shift with the introduction of digital printing technologies. Small businesses that embraced these innovations could offer short-run, on-demand printing services, catering to the growing need for personalized and timely print materials. This period also saw the emergence of web-to-print solutions, allowing clients to order and customize print products online, further expanding the reach and efficiency of small print shops.
However, the industry faced challenges with the rise of digital media, leading to a decline in traditional print demand. Despite this, many small businesses adapted by diversifying their services, incorporating large-format printing, packaging solutions, and digital marketing services to remain competitive.
Statistical Trends: Small Businesses in Commercial Printing
According to the Bureau of Labor Statistics, as of 2022, there were approximately 22,651 printing establishments in the United States, with more than half (11,679) being small companies employing fewer than five people. Of the 389,036 industry employees, 20% work for companies between 100 to 249 employees. (Source)
At the turn of the 21st century, there were nearly 38,000 commercial printing establishments. By 2013, this number had decreased to approximately 27,000, reflecting industry consolidation and technological shifts. (Source)
These charts illustrate the steady decline in the number of small print establishments and their market share as larger print conglomerates and automation have changed the competitive landscape. In the last 55 years the percentage of commercial printers in the U.S. that classify as small business has decreased from 85% to less than 60%. The market share of commercial print jobs owned by small businesses in the same time frame also declined from 60% to 25%. Small businesses supporting other small business is key to slowing and even reversing the decline. Still, small businesses continue to maintain a significant presence, especially in high-touch, niche, and quick-turnaround services.
The Interconnection with the Paper Industry
The commercial printing industry’s reliance on paper makes its fortunes closely tied to the paper manufacturing sector. As of 2025, there are approximately 160 paper mills operating in the United States, a decline from previous years. (Source)
Small businesses owning paper mills are relatively rare due to the high capital requirements and economies of scale favoring larger corporations. However, some niche and specialty paper producers have carved out markets by focusing on high-quality or eco-friendly products, often supplying to artisanal print shops and specialty publishers.
Established in 1969 in Cincinnati, Ohio, RPI Graphic Data Solutions began as a lithography trade services company. Over the decades, RPI has exemplified the adaptability and innovation characteristic of successful small businesses in the printing industry.
In the 1970s, RPI was among the early adopters of color separations and scanning technologies, enhancing their service offerings. The 1980s saw an expansion of facilities and the introduction of digital services, including the establishment of an image library for efficient image management.
The 1990s and 2000s were marked by significant technological advancements at RPI, including the addition of creative services, web access to image libraries, and the introduction of web-to-print technology. Investments in top-tier digital press technologies and large-format presses further expanded their capabilities.
In 2009, RPI transitioned to a majority women-owned and operated business, receiving certification from the Women’s Business Enterprise National Council (WBENC) in 2011. The company has continued to invest in sustainable practices and sustainability initiatives.
To learn more about RPI’s journey, visit our Company History page.
Supporting Industries and the Role of Small Businesses
Beyond printing and paper manufacturing, several ancillary industries support the commercial printing sector. Small businesses play vital roles in areas such as ink production, printing equipment maintenance, graphic design services, and logistics. These enterprises contribute to the overall health and innovation within the printing ecosystem. B2B print services thrive in these networks, creating strong small business-to-small business relationships that foster innovation and responsiveness among commercial printer companies. As a provider of B2B print services, RPI celebrates the power of small business-to-small business partnerships that keep the print industry thriving.
Final Thoughts: Why Small Businesses Matter
As we recognize Small Business Month, it’s the perfect time to evaluate the value that small printing businesses bring to today’s sourcing strategies through B2B print services. With a legacy of personalized service, fast turnaround, and scalable solutions, small businesses like RPI Graphic Data Solutions continue to support the evolving needs of buyers and category managers seeking trusted, sustainable, and tech-forward partners.
📞 Ready to see what a modern, mission-driven print partner looks like?
Contact us today to schedule a free physical or virtual tour and discover how we can support your next print or marketing initiative with precision, speed, and care.